Solution
Lead response automation: reply to every enquiry in minutes
Most lost deals aren't lost to a competitor. They're lost to a slow reply. We make sure every enquiry gets a quick, personal answer and a clear next step, even when it arrives at 8pm on a Sunday.
The problem
Enquiries arrive in too many places: a shared inbox, a web form, a missed call, a direct message. Everyone can see the shared inbox, so everyone assumes someone else has replied. A form filled in at 8pm waits until someone gets to it the next day, if they remember.
Even when the first reply goes out, the enquiry often has no clear owner and no next step, so it drifts. The quote takes another week because it's built by hand. By then the customer has gone with whoever answered first.
None of this is a people problem. It's a routing problem, and it's very fixable. There's more on this in our guide to replying to every enquiry in minutes.
What we automate
A fast, personal first reply
Within minutes the customer gets a short answer that mentions what they actually asked, drafted from their enquiry so it reads like a person, not "thanks for your message".
Every lead gets an owner
The enquiry lands in your CRM, is assigned to the right person, and that person gets a ping on their phone.
A next step and a date, always
No lead sits without a next action. If a date passes, it shows up as overdue.
A short list every morning
Each day the team gets a list of who to call and what's overdue, instead of a report nobody opens.
Follow-ups that don't rely on memory
No reply to a quote after a few days? A polite nudge goes out, or the owner is reminded to call.
Quotes from a short form
If pricing follows a pattern, a branded quote can be built from a few details and sent the same day.
How it works
A free 30-minute call
We look at how the job gets done today and where the time goes.
A clear plan and a price
What we will build, what it changes, and what it costs, before anything starts.
We build it
Connected to the systems you already use, so nobody has to learn a new tool.
The first run, together
We run it on your real work alongside your current process until you trust it.
Kept running
We look after it as your business, your suppliers and the rules change.
Who it's for
- Service businesses with a busy web form
- Trades and installers who miss calls on site
- B2B firms where enquiries come in by email
- Any team that suspects leads are slipping
Going deeper
We run this ourselves
Our own lead CRM is built on one rule: every open lead has exactly one next step and a date. Each morning the team gets a short list in Slack of who to call and what's overdue. It's simple, and it's the reason leads stop disappearing.
Can you approve replies before they go?
Yes, if you prefer. First replies can go out automatically, or wait as drafts for a quick check. We set it up the way you're comfortable with, and you can change it later. If the bigger problem is where leads are kept, look at custom CRM development.
Questions people ask
Will the replies sound like a robot?
No. Each reply is drafted from what the customer actually asked, in your tone, and kept short. You can also choose to approve drafts before they're sent.
Do we need a new CRM?
Not necessarily. We can work with the CRM you have, or set up a simple one if leads are currently living in an inbox or spreadsheet.
What about enquiries that arrive out of hours?
They get the same fast first reply and a next step, and land at the top of the morning list for whoever owns them.
Which channels can it handle?
Website forms and email are the usual starting point. Other channels like WhatsApp can often be added. We'll look at where your enquiries come from on the call.